IF I HAD TWO MORE HOURS, I WOULD MAKE A FLOW CHART

For you entertainment, my impression of Pitchfork Media's editorial process:


Step 1: Find pop-crossover indie 1st album everyone loves and dances to naked. Review. Call it unqualified hyped in accordance with the "inverse popularity-coolness law"—defined by hidden inverse popularity-coolness equations, for you theoretical physicists ;-) Score it a 6.3 for effort.

Step 2: Wait until everyone's enthusiasm dies down. Spend the next two years falling in love with indie 1^st album. Do feature on indie band. Find out secret of crossover appeal. Select every song for “Tracks” playlist.

Step 3: Impatiently unwrap indie band's 2^nd album. Review. Tell us it betrays everything that made 1^st album THE FUCKING MASTERPIECE it is. Tell us how listening to 1^st album was like STARING INTO THE EYES OF ANGELS and listening to 2^nd album makes you want to quit your job. Not because you're mad, because you're bored. Score it a 6.3 for effort.

Repeat

*****

I kid because I care, P4k.

Tracks tonight: Equal Dreams by Rewards (ft. Solange (indiegueststarqueen) Knowles)